The beautiful thing about web sites with good database solutions, is that they can do much of your work for you.  For example, if a customer buys a widget from your company on-line, a good database solution will automatically update your inventory so you know you have one less widget in stock.  Not only that, when integrated with database information, your web site can display to customers when you are out of widgets so your customer-service-representative won't have to call the customer and the client won't get angry when his order has trouble processing. Your web site will also be able to display when you are low on the super-duper-limited-edition-widgets, so your customers know to buy now

And--it almost goes without saying--your database will be searchable. You'll be able to search your customized database by any category; and you'll be able to allow customers to search it, or part of it, as you would prefer.

Further, you will have full control of your online database.  As part of the set-up of your database, Directory One will train you to add or delete products, change prices or descriptions and edit your inventory from a web-based interface.